Driven to survive: SI’s choice of Jeter all about their bottom line

dj Now don’t get this twisted, I actually very much respect Derek Jeter. He’s an excellent baseball player, keeps his name off Page 6, does a lot of charity work and has a work ethic I admire.

But Jeter as Sports Illustrated Sportsman of the Year? Either it was a slow year, or that “award” is a sham.

And it wasn’t a slow year.

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One felled swoosh: Perceived perfection led Tiger to flawed existence

Tiger's new public stance

It appears that after all this time, what the world might have really wanted is for Tiger Woods to be flawed, because it brings him down to everyone else’s level.

When someone appears to be too perfect, it makes people uncomfortable. It forces them to face their own deficiencies. And for so long, Tiger was just too damned perfect.

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Change clothes: Marketing, not tradition, drives LeBron’s 6th sense

Taking No. 6 for a test drive 

And just like that, LeBron James has decided – in his seventh year in the NBA – that he needs to honor Michael Jordan, so he’s switching his number.

I mean, is there anyone that believes that this is his true motivation?

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